Varoo Blog

Notes from the field.

AI search, Google profiles, and Australian small-business websites that earn their keep. Written for owners, not search engines. Read by both.

Field guide

12 things your website is missing.

Pulled from 200+ Australian small-business audits we've already run. Yours probably has 9 of them.

Writing now
Field guide

Your Google profile is doing half its job.

What separates a profile that gets calls from one that just exists.

Next up
Founder's notes

Why one-click websites cost you customers.

The math on slow loads, weak schema, and why DIY builders can't get you cited by AI.

Soon
Field guide

The Australian small business visibility gap.

What thousands of audits reveal about how findable AU small businesses really are.

Soon

Find out where you stand. Free.

Tell us who you are. We'll search Google and audit what we find. About 2 minutes.

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